Renewable Energy Sector

Strengthening InSolare Energy's Leadership in Net Zero and Clean Energy

Strategic Digital PR campaign driving Industry Visibility, Earned Media Authority, and Clean Energy thought leadership.

Renewable Energy PR Campaign | InSolare Energy Limited | Rewired Mavericks

Service Category: PR Management

Project Duration: October 2025 – March 2026

The Challenge

  • InSolare Energy had achieved significant milestones in the clean energy sector but needed stronger brand visibility and industry recognition.

  • The objective was to position the company as a trusted leader in Net Zero infrastructure and energy storage while increasing credibility among customers, partners, investors, and the media.

Our Strategy

  • Based on PESO framework, we curated a digital PR and thought leadership campaign focused on Net Zero, Clean Energy and BESS narratives, not just company announcement.

  • By combining press releases, expert commentary, and industry-specific media placements, we built a consistent narrative that reinforced InSolare Energy's expertise in clean energy, sustainability, and India's energy transition.

Our Approach

  • Leadership-led storytelling around Net Zero and energy transition.

  • Strategic earned media placements in high-authority industry publications.

  • Thought leadership articles and expert commentary.

  • Press release distribution around key business milestones.

  • Cross-channel amplification to extend visibility and reinforce brand recall.

Coverage Snapshots

  • Paid Articles through PR Newswire.

  • Earned Media Leadership Articles by Saur Energy and Solar Quarter.

  • Speaking Opportunity at Solar Trailblazer Series. 

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Puja Tyagi
Head of Marketing

Result

  • 89.3M potential audience reach.
  • 80+ media pickups including India Today, Business Standard, The Wire, Tribune India, EnergyNews, Energetica, Yahoo Finance, The Week and many. 
  • Expanded visibility across India and international markets, including the US, Germany, Singapore, and the Netherlands.

The Impact

The campaign elevated InSolare Energy's market presence by strengthening its credibility, increasing branded discovery, and establishing leadership across key clean energy conversations.

Beyond media visibility, it created sustained brand recall and laid the foundation for stronger stakeholder trust, future demand generation, and long-term reputation growth.

InSolare Repositioned Outcome

Closing Statement

Great PR doesn't just generate coverage—it shapes perception. By aligning strategic storytelling with business objectives, we helped InSolare Energy build lasting authority in one of the world's fastest-growing industries, proving that meaningful narratives create measurable business impact.

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