Manah Wellness CHRO Roundtable Case Study

Service Category:
Strategic Event Management & Audience Engagement

Objective:
Lead Generation & Decision-Maker Engagement

Project Duration:
February 2024 – April 2024

The Challenge

Manah Wellness needed to build meaningful relationships with senior HR decision-makers responsible for employee wellbeing initiatives.
Traditional sales outreach alone could open conversations, but the opportunity was to create a more credible and organic entry point—one where CHROs and senior HR leaders could openly discuss the challenges they were facing while experiencing Manah Wellness's expertise firsthand.
The challenge was therefore not simply to organize an event. It was to create a platform compelling enough for senior leaders to give their time, participate candidly, and engage with the brand in a high-trust environment.

Our Strategy

We developed a topical roundtable series designed around the priorities of Manah Wellness's target audience, beginning with Mumbai.

Our approach started with research into the challenges CHROs and HR leaders were navigating around employee mental wellbeing, talent retention, burnout, workplace culture, and the role of leadership. This informed the central conversation: "Talent Retention: Is mental wellbeing becoming a key differentiator?" The discussion ultimately brought together more than 15 CHROs and senior HR leaders.

Every element was designed around one objective: bring the right decision-makers into the room and create the conditions for a meaningful business conversation.

From concept to execution, we managed:

Roundtable Concept and Series Development
Audience and Pain-Point Research
Discussion Theme and Agenda Mapping
Venue Identification and Coordination
F&B and Gifting Partnerships
Outreach Creative Management
Social Media Campaign Support
Targeted CHRO Outreach
Invitation Management and Attendee Confirmations
End to End Event Corodination

"We partnered with RM as a strategic consulting and execution partner, supporting event management, brand visibility, and event-led marketing initiatives that drove strong engagement among our target audience. From launch to market positioning, their expertise played a key role in our success. The team’s ability to quickly understand industry nuances and deliver effective solutions makes them a trusted partner for organizations focused on meaningful brand growth".

Manoj Chandran

Head Marketing, Manah Wellness

Result

15+ Senior HR Leaders & CHROs

Brought together for an intimate, focused leadership conversation.

Direct Access to Target Decision-Makers

Manah Wellness gained dedicated face time with senior leaders representing its core target audience.

High-Quality Business Conversations

The roundtable created space for candid discussions around burnout, talent retention, middle-management challenges, workplace culture, and sustainable employee wellbeing programs.

A Repeatable Engagement Format

The Mumbai roundtable established a format that was extended into an ongoing series for continued community and relationship building for a year covering metro cities.

The Impact

The roundtable transformed a traditional lead-generation objective into a value-led leadership experience.

Instead of approaching CHROs with a direct sales proposition, Manah Wellness became the facilitator of a conversation its target audience genuinely cared about. This enabled the team to spend focused time with senior HR leaders, understand their real-world challenges, share relevant case studies, and introduce its capabilities within the natural context of the discussion.

The event also helped seed an HR leadership community around workplace wellbeing, while creating a strategic platform for Manah Wellness to build relationships with potential customers through expertise and dialogue rather than conventional selling. The company's published event recap described the session as a candid conversation that became a "heart-to-heart dialogue" among members of the HR fraternity. Read More.

Closing Statement

The most effective lead-generation experiences don't begin with a sales pitch—they begin with a conversation worth joining.

By bringing the right people together around a challenge they collectively cared about, we helped Manah Wellness turn an event into a strategic relationship-building platform—creating meaningful access to decision-makers while positioning the brand as a credible participant in the employee wellbeing conversation.

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Employee Mental Wellbeing

Turning a Roundtable into a High-Trust Lead Generation Platform