Every day millions of people voice their opinions on Facebook through their posts. In this digital age, every business big and small has a Facebook profile to connect with regular and prospective customers. Does your Facebook page compel people to respond? If not then you need to make sure that your target audience reads your post and finds it interesting enough to become your customer.

The biggest question here is: how to create compelling content that will attract your target audience?

The Rewired Mavericks team provides answers to help you post and write compelling updates:

KISS (Keep it short stupid): 

The saying “content is king” stands true for this massive social media connect. No matter how attractive a photo you post or what the link says, if it is not backed by a proper description then the chances for your post to hit the right chord with the audience lower down. Posting a lengthy chunk of a blog post or product description will only drive away prospects. Their attention span is minimal as they scan the content in a jiffy. They will not read every word. So, if your content exceeds more than two lines then you might be drifting them away.  Stop writing lengthy descriptions that bore and switch to something smaller and crisp- that will convey the message and turn readers into buyers. In short-KISS content works!

What will compelling content do?

In addition to grabbing the attention of the target audience, good content assists in enhancing the brand value. This results in genuine lead generations on this giant social media platform. People like and share more posts on this channel. So, it is important to succeed in grabbing the attention of potential customers through compelling posts.

Here are 10 amazing tips to create status updates that are hard to ignore:

• Create a roadmap: Know what message will be promoted on your profile/account. Create a roadmap before posting, to anticipate the next action. You can write the post, keep it handy, and publish them at the right time. Planning the post makes the content relevant. Be prepared to tweak and change the content if necessary.
• Keep it real: Depending on the product or service being promoted the tonal quality should be attractive. If you deal in makeup products then write interesting posts with relevant pictures to immediately catch the attention of the targeted audience. A more serious tone is appropriate for corporate messages. The content must connect to the niche audience. Everyone should feel that the content is written exclusively for them.
• Keep it short and simple: Studies have shown that posts within 40-80 characters or less have higher chances of receiving more engagement. This proves that shorter is better in the case of status updates. The shorter the message is, the better the reach is. However, it’s important that what is written conveys what they wish to know.
• Readability is important: It is important to keep status informative, as timing matters to read any post. Use simple easy-to-read language and understand, Make it memorable. Look how news flashes work to grab attention!
• Make it interactive: The best way to connect is by asking relatable questions. If you are selling soap then ask your audience a question for which the answer should be your soap. This way you will help them connect to the product. It will also spark a need for the same with others.
• The content should match the link and image: If you post a link or a picture regarding a particular kind of food then the description has to be about the same food only. People make the mistake of creating generic content that fails to grab the attention of anyone. It might also drive them away and this may be bad for you.
• Don’t force to do things: Posts that get the most likes and shares are the posts that did not ask the reader to like them. If you ask your audience to like it there are chances that they will scroll down without giving it a second thought. With the introduction of the new emojis, it is easy for people to dislike the post as well. Try not to ask people to like or love the post.
• Hashtags: Hashtags are great to find and be found on Facebook. They expose a post to millions of other users. However, it is important to put relevant hashtags as you do not want people to just click and go back. Look at how the rivals use them and apply the same to your brand in a unique manner.
• Timing is important: Writing a compelling post is just part of creating a successful campaign. You need to publish it at the right time too. With the help of some online research, find out the appropriate time best suited to publish the content. Find out when is your target audience most active and post accordingly.
• Proper credit needs to be given: If you are using a quote from a book or a person then it’s important to give proper credit. By doing this, you will increase your chances of getting more likes as your audience will appreciate your honesty and you will be able to avoid any legal trouble.

Further tips to push posts:

Have you given any compelling content for people to become fans? Look at the way celebrities hog the social media and take a leaf from them. Give a trial run of the product and see better conversions with different contests. If the brand is celebrating a milestone do make an exciting post for all to see. This is the time to also get creative, maybe run a unique challenge, and let winners speak with no-holds-barred!

If you are struggling on your own, do let our team help you. At Rewired Mavericks, we have changed the face of many brands with the right strategy. There is one for you as well to success on Facebook and other social media channels too. Contact us today!